---
description: Compare BrightLocal vs Localo regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: BrightLocal vs Localo Comparison
---

Breadcrumb: [Home](/) > [SEO Software](/directory/3505/seo-platform/software) > [BrightLocal \<span\>vs\</span\> Localo](https://www.softwareadvice.co.uk/compare/216349/443078/brightlocal/vs/localo)

# Compare BrightLocal vs Localo

Canonical: https://www.softwareadvice.co.uk/compare/216349/443078/brightlocal/vs/localo

> Detailed comparison between BrightLocal and Localo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | BrightLocal | Localo |
| **Overall rating** | 4.8/5 | 5.0/5 |
| **Total Reviews** | 281 | 3 |
| **Starting Price** | US$39.00 | US$69.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### BrightLocal

- API
- Backlink Monitoring
- Competitive Analysis
- Customisable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Listing Management
- Localisation Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting/Analytics
- Reviews Management
- SEO Audit
- SEO Management
- Social Media Integration

### Localo

- Competitive Analysis
- Content Management
- Keyword Rank Tracking
- Keyword Research Tools
- Listing Management
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting/Analytics
- Reviews Management
- SEO Audit
- SEO Management
- Social Media Integration

## Links

- [View BrightLocal Profile](https://www.softwareadvice.co.uk/software/216349/brightlocal)
- [View Localo Profile](https://www.softwareadvice.co.uk/software/443078/localo)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/216349/443078/brightlocal/vs/localo)

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