---
description: Compare BrightLocal vs SE Ranking regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: BrightLocal vs SE Ranking Comparison
---

Breadcrumb: [Home](/) > [SEO Software](/directory/3505/seo-platform/software) > [BrightLocal \<span\>vs\</span\> SE Ranking](https://www.softwareadvice.co.uk/compare/216349/355853/brightlocal/vs/se-ranking)

# Compare BrightLocal vs SE Ranking

Canonical: https://www.softwareadvice.co.uk/compare/216349/355853/brightlocal/vs/se-ranking

> Detailed comparison between BrightLocal and SE Ranking. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | BrightLocal | SE Ranking |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 281 | 297 |
| **Starting Price** | US$39.00 | £19.80 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### BrightLocal

- API
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customisable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Listing Management
- Localisation Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- Social Media Integration

### SE Ranking

- API
- Audit Management
- Backlink Monitoring
- Competitive Analysis
- Customisable Branding
- Customisable Templates
- Dashboard
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Listing Management
- Localisation Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Audit
- Social Media Integration

## Links

- [View BrightLocal Profile](https://www.softwareadvice.co.uk/software/216349/brightlocal)
- [View SE Ranking Profile](https://www.softwareadvice.co.uk/software/355853/se-ranking)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/216349/355853/brightlocal/vs/se-ranking)

-----

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