---
description: Compare Marketo Engage vs Sprinklr regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Marketo Engage vs Sprinklr Comparison
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Marketo Engage \<span\>vs\</span\> Sprinklr](https://www.softwareadvice.co.uk/compare/21522/86501/marketo-engage/vs/sprinklr-marketing)

# Compare Marketo Engage vs Sprinklr

Canonical: https://www.softwareadvice.co.uk/compare/21522/86501/marketo-engage/vs/sprinklr-marketing

> Detailed comparison between Marketo Engage and Sprinklr. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | Sprinklr |
| **Overall rating** | 4.3/5 | 4.3/5 |
| **Total Reviews** | 711 | 91 |
| **Starting Price** | - | US$249.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation, Videos |

## Key features

### Marketo Engage

- AI/Machine Learning
- API
- Activity Tracking
- Automated Publishing
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Live Chat
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Reminders
- Social Marketing

### Sprinklr

- AI/Machine Learning
- API
- Activity Tracking
- Automated Publishing
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Live Chat
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Reminders
- Social Marketing

## Links

- [View Marketo Engage Profile](https://www.softwareadvice.co.uk/software/21522/marketo-engage)
- [View Sprinklr Profile](https://www.softwareadvice.co.uk/software/86501/sprinklr-marketing)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/21522/86501/marketo-engage/vs/sprinklr-marketing)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marketo Engage vs Sprinklr Comparison","description":"Compare Marketo Engage vs Sprinklr regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/21522/86501/marketo-engage/vs/sprinklr-marketing","about":[{"@id":"https://www.softwareadvice.co.uk/software/21522/marketo-engage#software"},{"@id":"https://www.softwareadvice.co.uk/software/86501/sprinklr-marketing#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/21522/86501/marketo-engage/vs/sprinklr-marketing#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/21522/86501/marketo-engage/vs/sprinklr-marketing#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB"},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing and sales teams by providing tools for planning, executing, and measuring omnichannel campaigns. The platform helps organizations engage buyers, nurture them across various channels, align sales and marketing efforts, and analyze marketing's impact on revenue.\n\nThe platform includes automated customer profile management, continuously enriching lead and account data. It supports campaign coordination across channels such as email, web, mobile, chat, events, webinars, and digital advertising. AI-driven content personalization delivers tailored messaging and imagery while maintaining brand consistency. An intuitive interface allows users to create multistep campaigns with automated workflows that adjust based on customer behavior and data updates. Features include lead scoring, CRM connectivity, and tools for sales teams to access buyer engagement data and templates for account engagement.\n\nMarketo Engage offers dashboards, customizable reporting, and multi-touch attribution through Marketo Measure to evaluate the impact of marketing activities on revenue. It is built on a scalable and secure architecture that supports compliance needs. Additional features include Dynamic Chat, a conversational marketing tool powered by generative AI, which enhances customer engagement. The platform also supports data privacy through lead and data partitioning and allows organizations to replicate successful campaigns and assets for efficient deployment.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/79c03ce5-3d76-42b2-a541-6e7b2ff87d84.png","url":"https://www.softwareadvice.co.uk/software/21522/marketo-engage","@id":"https://www.softwareadvice.co.uk/software/21522/marketo-engage#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":711,"ratingValue":4.3},"operatingSystem":"Cloud"},{"name":"Sprinklr","description":"Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experience core, content marketing, social media management, paid advertising, website management (first-party experience), and social listening functionalities within a suite.\n\nThe social CRM and social governance modules enable users to manage social profiles using a single platform. The platform also allows customers to post reviews on a website, post messages on their Facebook profiles, or tweet directly about the brand.\n\nSprinklr's social media management platform allows users to implement a social media strategy across multiple business functions, such as sales, marketing, customer service, PR, events, and crisis management.\n\nOther features include social automation and social campaign management, which includes collaborating on design, launching, and reporting across departments and enforcing campaign consistency across the organization.\n\nSprinklr offers online and knowledgebase support.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7142d5d1-3bef-43ff-a261-b6262eff1dec.webp","url":"https://www.softwareadvice.co.uk/software/86501/sprinklr-marketing","@id":"https://www.softwareadvice.co.uk/software/86501/sprinklr-marketing#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":91,"ratingValue":4.3},"offers":{"price":"249","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios"},{"@id":"https://www.softwareadvice.co.uk/compare/21522/86501/marketo-engage/vs/sprinklr-marketing#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/4276/personalization/software","@type":"ListItem"},{"name":"Marketo Engage vs Sprinklr","position":3,"item":"https://www.softwareadvice.co.uk/compare/21522/86501/marketo-engage/vs/sprinklr-marketing","@type":"ListItem"}]}]}
</script>
