---
description: Compare Lytics Customer Data Platform vs CrossEngage regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Lytics Customer Data Platform vs CrossEngage Comparison
---

Breadcrumb: [Home](/) > [Customer Data Platforms (CDP)](/directory/4718/customer-data-platform/software) > [Lytics Customer Data Platform \<span\>vs\</span\> CrossEngage](https://www.softwareadvice.co.uk/compare/206914/241983/lytics-customer-data-platform/vs/crossengage)

# Compare Lytics Customer Data Platform vs CrossEngage

Canonical: https://www.softwareadvice.co.uk/compare/206914/241983/lytics-customer-data-platform/vs/crossengage

> Detailed comparison between Lytics Customer Data Platform and CrossEngage. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Lytics Customer Data Platform | CrossEngage |
| **Overall rating** | 4.4/5 | 4.1/5 |
| **Total Reviews** | 9 | 10 |
| **Starting Price** | - | US$1,000.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Lytics Customer Data Platform

- API
- Activity Dashboard
- Activity Tracking
- Behaviour Tracking
- Behavioural Analytics
- Campaign Analytics
- Campaign Management
- Customer Profiles
- Customer Segmentation
- Data Integration
- Engagement Tracking
- Event Triggered Actions
- GDPR Compliance
- Personalisation
- Predictive Modeling
- Real-Time Data
- Reporting & Statistics
- Tagging
- Third-Party Integrations

### CrossEngage

- API
- Activity Dashboard
- Activity Tracking
- Behaviour Tracking
- Behavioural Analytics
- Campaign Analytics
- Campaign Management
- Channel Management
- Customer Profiles
- Customer Segmentation
- Data Integration
- Engagement Tracking
- Event Triggered Actions
- GDPR Compliance
- Personalisation
- Predictive Modeling
- Real-Time Data
- Reporting & Statistics
- Tagging
- Third-Party Integrations

## Links

- [View Lytics Customer Data Platform Profile](https://www.softwareadvice.co.uk/software/206914/lytics-customer-data-platform)
- [View CrossEngage Profile](https://www.softwareadvice.co.uk/software/241983/crossengage)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/206914/241983/lytics-customer-data-platform/vs/crossengage)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Lytics Customer Data Platform vs CrossEngage Comparison","description":"Compare Lytics Customer Data Platform vs CrossEngage regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/206914/241983/lytics-customer-data-platform/vs/crossengage","about":[{"@id":"https://www.softwareadvice.co.uk/software/206914/lytics-customer-data-platform#software"},{"@id":"https://www.softwareadvice.co.uk/software/241983/crossengage#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/206914/241983/lytics-customer-data-platform/vs/crossengage#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/206914/241983/lytics-customer-data-platform/vs/crossengage#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB"},{"name":"Lytics Customer Data Platform","description":"Lytics is a cloud-based customer data platform, which helps businesses create targeted and personalized marketing campaigns by utilizing behavioral insights, machine learning and AI capabilities. Features include real-time content editing, reporting, performance metrics, scoring, messaging and promotion management.\n\nLytics collects user identities from various channels and creates profiles for known and anonymous users based on their behavioral attributes. Marketers can segment audiences by interests, buying journey, first-time visitors or churn rate. It helps users tag content to track customer interactions and provide personalized product recommendations. The platform enables brands to curate recommended collections based on the date of publishing, author or URL. \n\nLytics offers integration with various third-party applications including AdRoll, Campaign Monitor, Facebook, Google Tag Manager, Optimize, MailChimp, Mailgun, SAP and Shopify. Pricing is available on request and support is extended via documentation, phone and email.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6120ab46-f825-4e7a-afc4-09367f9c6d78.png","url":"https://www.softwareadvice.co.uk/software/206914/lytics-customer-data-platform","@id":"https://www.softwareadvice.co.uk/software/206914/lytics-customer-data-platform#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":9,"ratingValue":4.4},"operatingSystem":"Cloud"},{"name":"CrossEngage","description":"CrossEngage is a Customer Data and Prediction Platform for growing your customer base into valuable, individual customer relationships. Easily identify, prioritize, and activate the most valuable customer audiences and retain customers through excellent customer experiences to optimize marketing spend. \n\nCrossEngage combines a real-time solution for customer data and cross-channel management with advanced AI and AutoML features to intelligently understand and play out your data.\n\nWith CrossEngage you can easily collect and act upon your first-party customer data across all marketing channels. It offers a real-time solution for customer data with cross-channel campaign management. \n\nComprehensive 360° customer profiles including detailed customer history and user behavior make you get a true understanding of all data. Moreover, CrossEngage provides features for segmentation and automated customer journeys that allow you to target and activate the most valuable customer audiences across multiple marketing channels such as email, direct mailing, programmatic advertising, social ads, and more.\n\nSimply set the right triggers within the customer journey for corresponding marketing measures and automated campaigns. By following a data-based and customer-centric interaction across all communication channels, companies strengthen their customer loyalty, increase profitability, and win and retain customers more efficiently. \n\nWith the predictive analytics features, you can create and maintain fully automated hundreds of machine learning models very easily and accurately to optimize strategy and budget decisions in marketing. Scale predictive models for customer acquisition, 1st to 2nd order propensity, CLV, conversion scores, churn prevention, and many other use cases. Use our easy-to-use model builder or create advanced, fully modifiable models in our AutoML workbench for data scientists and AI experts. \n\nOur Intelligent audience management solution makes it intuitive for anyone to prioritize your audiences based on predicted scores without effort. After you identified the most relevant and engaging audiences, use our natively built-in email or mobile push service or any other of our supported integrations to activate your audiences across channels.\n\nReducing friction and offering great flexibility, CrossEngage is easy to implement and allows you to realize simple use cases right out-of-the-box. Through their integrations and APIs, your tech setup is easily extensible, customizable, and future-proof.\n\nA team of experts supports brands in realizing a customer-centric approach from onboarding to growth to ensure the success of every client.  \n\nTo meet rising consumers’ privacy and legal expectations, CrossEngage fulfills the highest security and privacy standards. The software vendor hosts all data in the European Union and works with renowned security and privacy experts.\n\nWith 70 employees in Berlin and Hamburg, CrossEngage serves industry-leading companies such as Deutsche Bahn, Peek &amp; Cloppenburg, Porta, Scout24, and Shop Apotheke.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/13eb2231-93e3-493f-ad55-1c402cf60d2e.jpeg","url":"https://www.softwareadvice.co.uk/software/241983/crossengage","@id":"https://www.softwareadvice.co.uk/software/241983/crossengage#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":10,"ratingValue":4.1},"offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.co.uk/compare/206914/241983/lytics-customer-data-platform/vs/crossengage#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Data Platforms (CDP)","position":2,"item":"/directory/4718/customer-data-platform/software","@type":"ListItem"},{"name":"Lytics Customer Data Platform vs CrossEngage","position":3,"item":"https://www.softwareadvice.co.uk/compare/206914/241983/lytics-customer-data-platform/vs/crossengage","@type":"ListItem"}]}]}
</script>
