---
description: Compare Cognism vs Influ2 regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Cognism vs Influ2 Comparison
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1674/lead-generation/software) > [Cognism \<span\>vs\</span\> Influ2](https://www.softwareadvice.co.uk/compare/175843/209365/cognism/vs/influ2)

# Compare Cognism vs Influ2

Canonical: https://www.softwareadvice.co.uk/compare/175843/209365/cognism/vs/influ2

> Detailed comparison between Cognism and Influ2. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Cognism | Influ2 |
| **Overall rating** | 4.7/5 | 4.9/5 |
| **Total Reviews** | 255 | 7 |
| **Starting Price** | US$1,000.00 | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation |

## Key features

### Cognism

- Activity Dashboard
- Alerts/Notifications
- CRM
- Campaign Management
- Campaign Personalisation
- Data Enrichment
- Data Integration
- Data Synchronisation
- Deal Management
- For Sales Teams/Organizations
- Lead Management
- Lead Nurturing
- Lead Qualification
- Match & Merge
- Multi-Channel Data Collection
- Personalisation
- Prospecting Tools
- Real-Time Data
- Reporting/Analytics
- Target Account Identification

### Influ2

- Activity Dashboard
- Alerts/Notifications
- CRM
- Campaign Management
- Campaign Personalisation
- Data Synchronisation
- For Sales Teams/Organizations
- Lead Nurturing
- Lead Qualification
- Multi-Channel Data Collection
- Personalisation
- Prospecting Tools
- Reporting/Analytics
- Target Account Identification

## Links

- [View Cognism Profile](https://www.softwareadvice.co.uk/software/175843/cognism)
- [View Influ2 Profile](https://www.softwareadvice.co.uk/software/209365/influ2)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/175843/209365/cognism/vs/influ2)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Cognism vs Influ2 Comparison","description":"Compare Cognism vs Influ2 regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/175843/209365/cognism/vs/influ2","about":[{"@id":"https://www.softwareadvice.co.uk/software/175843/cognism#software"},{"@id":"https://www.softwareadvice.co.uk/software/209365/influ2#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/175843/209365/cognism/vs/influ2#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/175843/209365/cognism/vs/influ2#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Cognism","description":"Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting. \n\nWith Cognism you can expect:\n- Mobile accuracy ~ 3x more than the average\n- 74% faster prospecting power for your most valuable deal yet\n- 13 DNC lists internationally","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f38bb392-b3cb-40c2-8931-4dd479486f5e.png","url":"https://www.softwareadvice.co.uk/software/175843/cognism","@id":"https://www.softwareadvice.co.uk/software/175843/cognism#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":255},"offers":{"price":"1000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Influ2","description":"Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.\n\nLegacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who’s actually interested. Influ2 removes that blind spot by letting you target, engage, and measure impact at the contact level across the entire buying journey.\n\nInflu2’s contact-level advertising lets teams define who to target using sales activity, pipeline stages, and any other CRM data your team tracks to align with sales priorities. Deliver ads to just those people across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills (CCPA- and GDPR-compliant).\n\nInflu2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, third-party content consumption, social activity, and ad engagement. These signals are shown with context (e.g., which topics each person is interested in) and can be pushed directly into sales workflows, so reps know who to prioritize and what to say.\n\nIn addition to targeting and intent, Influ2 lets teams create contact-level buyer journeys. Marketing can control which ads are shown based on each person’s engagement and sales stage, so every buying group member sees content that reflects where they actually are in the decision process—not where an account score says they should be.\n\nMeasuring ABM performance is also easier in Influ2. Instead of vague attribution models, Influ2’s reporting makes revenue impact clear by showing how specific contact-level engagements influence pipeline, sales conversion rates, and closed revenue.\n\nInflu2 is commonly used by ABM leaders, demand generation teams, growth marketers, and revenue marketers who share ownership of pipeline and revenue. By giving every team access to the same contact-level insights, Influ2 helps Marketing and Sales stay aligned throughout the buying journey.\n\n180+ enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/90fb2ef7-0c5a-4611-b295-4faf55a5bbbf.png","url":"https://www.softwareadvice.co.uk/software/209365/influ2","@id":"https://www.softwareadvice.co.uk/software/209365/influ2#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":7},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.co.uk/compare/175843/209365/cognism/vs/influ2#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Generation Software","position":2,"item":"/directory/1674/lead-generation/software","@type":"ListItem"},{"name":"Cognism vs Influ2","position":3,"item":"https://www.softwareadvice.co.uk/compare/175843/209365/cognism/vs/influ2","@type":"ListItem"}]}]}
</script>
