---
description: Compare Marketing 360 vs Opteo regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Marketing 360 vs Opteo Comparison
---

Breadcrumb: [Home](/) > [Content Management Systems](/directory/4543/cms/software) > [Marketing 360 \<span\>vs\</span\> Opteo](https://www.softwareadvice.co.uk/compare/141364/163306/marketing-360/vs/opteo)

# Compare Marketing 360 vs Opteo

Canonical: https://www.softwareadvice.co.uk/compare/141364/163306/marketing-360/vs/opteo

> Detailed comparison between Marketing 360 and Opteo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketing 360 | Opteo |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 1132 | 114 |
| **Starting Price** | - | US$99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Marketing 360

- A/B Testing
- Campaign Management
- Channel Management
- Conversion Tracking
- Customisable Templates
- Hourly Billing
- Keyword Research Tools
- Keyword Tracking
- Lead Management
- Localisation Automation
- Monitoring
- Multi-Campaign
- Payment Fraud Prevention
- Pledge Management
- ROI Tracking
- Reservations Management
- Scheduling
- Service History
- Task Management
- Website Visitor Tracking

### Opteo

- A/B Testing
- Campaign Management
- Conversion Tracking
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Multi-Campaign
- ROI Tracking
- Task Management

## Links

- [View Marketing 360 Profile](https://www.softwareadvice.co.uk/software/141364/marketing-360)
- [View Opteo Profile](https://www.softwareadvice.co.uk/software/163306/opteo)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/141364/163306/marketing-360/vs/opteo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marketing 360 vs Opteo Comparison","description":"Compare Marketing 360 vs Opteo regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/141364/163306/marketing-360/vs/opteo","about":[{"@id":"https://www.softwareadvice.co.uk/software/141364/marketing-360#software"},{"@id":"https://www.softwareadvice.co.uk/software/163306/opteo#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/141364/163306/marketing-360/vs/opteo#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.uk/compare/141364/163306/marketing-360/vs/opteo#webpage","isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Marketing 360","description":"Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO) programs and analyze digital marketing performance.\n\n\nMarketing 360's UXi websites feature helps users create web pages branded web pages that include call-to-action buttons. In addition, the system provides website templates that can be customized and edited with the help of drag-and-drop functionality.\n\n\nMarketing 360's Natural Listing Ads feature helps users manage organic search results by tracking keyword volume and ranking. In addition, it analyzes competitors' SEO performance with the same keywords and shares real-time reports providing organic conversion rates. The Social Targeting Ads let organizations to segment and target clients on the basis of social details such as age, gender, location and interests.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b8fc6a9a-4b06-4a98-926c-e5b3f3e5efec.jpg","url":"https://www.softwareadvice.co.uk/software/141364/marketing-360","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/141364/marketing-360#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":1132},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Opteo","description":"Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.\n\n\nOpteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.\n\n\nOpteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features \"Test Ad Creatives\" which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.\n\n\nOpteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f79b9370-4c50-4c2b-81dc-90e7a2c5c749.png","url":"https://www.softwareadvice.co.uk/software/163306/opteo","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/163306/opteo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":114},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Content Management Systems","position":2,"item":"/directory/4543/cms/software","@type":"ListItem"},{"name":"Marketing 360 vs Opteo","position":3,"item":"https://www.softwareadvice.co.uk/compare/141364/163306/marketing-360/vs/opteo","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/compare/141364/163306/marketing-360/vs/opteo#breadcrumblist"}]}
</script>
