---
description: Compare Instapage vs Google Optimize regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Instapage vs Google Optimize Comparison
---

Breadcrumb: [Home](/) > [Digital Magazine Software](/directory/4155/publishing-and-subscriptions/software) > [Instapage \<span\>vs\</span\> Google Optimize](https://www.softwareadvice.co.uk/compare/139951/342814/instapage/vs/google-optimize)

# Compare Instapage vs Google Optimize

Canonical: https://www.softwareadvice.co.uk/compare/139951/342814/instapage/vs/google-optimize

> Detailed comparison between Instapage and Google Optimize. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Instapage | Google Optimize |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 365 | 16 |
| **Starting Price** | US$79.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### Instapage

- A/B Testing
- Activity Dashboard
- Audience Targeting
- Channel Management
- Client Management
- Conversion Rate Optimisation
- Conversion Tracking
- Custom Domains
- Customisable Templates
- Data Visualisation
- Engagement Tracking
- Lead Management
- Monitoring
- Multivariate Testing
- Real-Time Data
- Reporting/Analytics
- Split Testing
- Visual Analytics
- Visual Editor
- Website Publishing Options

### Google Optimize

- A/B Testing
- Activity Dashboard
- Audience Targeting
- Conversion Rate Optimisation
- Conversion Tracking
- Data Visualisation
- Engagement Tracking
- Multivariate Testing
- Real-Time Data
- Reporting/Analytics
- Split Testing
- Visual Analytics
- Visual Editor

## Links

- [View Instapage Profile](https://www.softwareadvice.co.uk/software/139951/instapage)
- [View Google Optimize Profile](https://www.softwareadvice.co.uk/software/342814/google-optimize)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/139951/342814/instapage/vs/google-optimize)

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