---
description: Compare Hootsuite vs Audiense regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Hootsuite vs Audiense Comparison
---

Breadcrumb: [Home](/) > [Collaboration Software](/directory/4138/collaboration/software) > [Hootsuite \<span\>vs\</span\> Audiense](https://www.softwareadvice.co.uk/compare/137620/263705/hootsuite/vs/socialbro)

# Compare Hootsuite vs Audiense

Canonical: https://www.softwareadvice.co.uk/compare/137620/263705/hootsuite/vs/socialbro

> Detailed comparison between Hootsuite and Audiense. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Hootsuite | Audiense |
| **Overall rating** | 4.4/5 | 4.2/5 |
| **Total Reviews** | 3795 | 9 |
| **Starting Price** | US$399.00 | US$79.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Webinars, Documentation, Videos |

## Key features

### Hootsuite

- API
- Activity Tracking
- Competitor Monitoring
- Customisable Branding
- Dashboard
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Visual Analytics

### Audiense

- API
- Activity Tracking
- Competitor Monitoring
- Customisable Branding
- Dashboard
- Engagement Tracking
- Filtering
- Keyword Tracking
- Monitoring
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration
- Social Media Monitoring
- Visual Analytics

## Links

- [View Hootsuite Profile](https://www.softwareadvice.co.uk/software/137620/hootsuite)
- [View Audiense Profile](https://www.softwareadvice.co.uk/software/263705/socialbro)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/137620/263705/hootsuite/vs/socialbro)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Hootsuite vs Audiense Comparison","description":"Compare Hootsuite vs Audiense regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/137620/263705/hootsuite/vs/socialbro","about":[{"@id":"https://www.softwareadvice.co.uk/software/137620/hootsuite#software"},{"@id":"https://www.softwareadvice.co.uk/software/263705/socialbro#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/137620/263705/hootsuite/vs/socialbro#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/137620/263705/hootsuite/vs/socialbro#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Hootsuite","description":"Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening into one dashboard. The platform is designed to help businesses and organizations of all sizes manage their social media presence more efficiently. Hootsuite caters to a wide range of industries such as small businesses, financial services, government, healthcare, education, real estate, professional services, legal, agencies, and nonprofits.\n\nThe key features of Hootsuite include the ability to schedule social media posts across multiple platforms, create content quickly with an AI caption writer and hashtag generator, and track social media performance with detailed analytics and reporting. The platform also offers a unified inbox for responding to messages and comments, as well as social listening capabilities to monitor brand mentions, keywords, and trending topics. Hootsuite integrates with over 100 other tools, allowing users to manage their social media efforts in one centralized dashboard.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e0dd7fd9-bc85-4748-8457-ae9af114220d.png","url":"https://www.softwareadvice.co.uk/software/137620/hootsuite","@id":"https://www.softwareadvice.co.uk/software/137620/hootsuite#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":3795},"offers":{"price":"399","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Audiense","description":"Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer segmentation whilst providing insights on who they are and how to engage with them in the most meaningful way. \n\nWe offer our users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation, and Audiense Connect (formerly Socialbro): A Twitter marketing tool \n\nAudiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. You can create highly personalised audience segments by seamlessly combining a variety of filters when creating a report, such as user profiles, affinities, demographics and job roles. With Audiense Insights in hand, you are able to make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.\n\nAudiense Connect, our trusted Twitter Marketing Tool, uses the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale via\n&gt; Community analysis &amp; management.\n&gt; Advanced monitoring &amp; listening.\n&gt; Twitter tailored audiences for advertising.\n\nAs culture is always on the move, it is increasingly difficult for consumer segmentation to keep up. However, Audiense's social consumer segments are derived from the consumers' behaviour “in the wild '', making it more likely to reflect real affinities, and become a powerful source of new input into the segmentation strategy.\n\nMarketers can use Audiense to rapidly identify unique approaches to marketing to consumers that stem from rich and varied social data, in turn providing competitive differentiation.\n\nProblems we solve:\n#1 Tackling traditional consumer research: it's time-consuming, static and very expensive \n#2 Incorporation of social data into organisational strategies: They are struggling, for instance, Social Listening is keyword-based and not audience-based\n#3 Tactical brand strategy &amp; personalisation: It comes at the expense of performance marketing\n\nWhat makes us different ...\nAudiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests and affinities.\n\nOur unique social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities.\n\nCombined with the affinity graph analysis, it gives you the ability to tap into the ever-evolving culture &amp; trends; so that, you can bring effective personalisation and build more relevance in:\n&gt; Influencer and Sponsorship selection\n&gt; Content/creative development\n&gt; PR &amp; Comms strategy\n&gt; Media planning in the cookie-less world (e.g. contextual advertising strategy)\n\nAudiense is typically used hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping, becoming the \"bridge for intelligence\" to stack sources of insights:\n- existing Social Listening\n- third-party audience Survey Platforms\n- 1st party data","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4c9c26e1-a7be-416e-8360-6d34a3b1abaf.png","url":"https://www.softwareadvice.co.uk/software/263705/socialbro","@id":"https://www.softwareadvice.co.uk/software/263705/socialbro#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":9},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.co.uk/compare/137620/263705/hootsuite/vs/socialbro#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Collaboration Software","position":2,"item":"/directory/4138/collaboration/software","@type":"ListItem"},{"name":"Hootsuite vs Audiense","position":3,"item":"https://www.softwareadvice.co.uk/compare/137620/263705/hootsuite/vs/socialbro","@type":"ListItem"}]}]}
</script>
