---
description: Compare Google Analytics 360 vs Marketo Sales Connect regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs Marketo Sales Connect Comparison
---

Breadcrumb: [Home](/) > [Manufacturing BI Software](/directory/3828/manufacturing/software) > [Google Analytics 360 \<span\>vs\</span\> Marketo Sales Connect](https://www.softwareadvice.co.uk/compare/137155/363908/google-analytics/vs/marketo-sales-connect)

# Compare Google Analytics 360 vs Marketo Sales Connect

Canonical: https://www.softwareadvice.co.uk/compare/137155/363908/google-analytics/vs/marketo-sales-connect

> Detailed comparison between Google Analytics 360 and Marketo Sales Connect. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Marketo Sales Connect |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 8089 | 7 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Webinars, Documentation, Videos | Videos |

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Campaign Tracking
- Collaboration Tools
- Customer Database
- Dashboard
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Site Search Tracking

### Marketo Sales Connect

- Campaign Tracking
- Collaboration Tools
- Dashboard
- Engagement Tracking
- Multi-Channel Data Collection
- Performance Management
- Performance Metrics
- Real-Time Data

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.co.uk/software/137155/google-analytics)
- [View Marketo Sales Connect Profile](https://www.softwareadvice.co.uk/software/363908/marketo-sales-connect)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/137155/363908/google-analytics/vs/marketo-sales-connect)

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