---
description: Compare Hotjar vs Optimal Workshop regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Hotjar vs Optimal Workshop Comparison
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Hotjar \<span\>vs\</span\> Optimal Workshop](https://www.softwareadvice.co.uk/compare/136486/358891/hotjar/vs/reframer)

# Compare Hotjar vs Optimal Workshop

Canonical: https://www.softwareadvice.co.uk/compare/136486/358891/hotjar/vs/reframer

> Detailed comparison between Hotjar and Optimal Workshop. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Hotjar | Optimal Workshop |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 539 | 7 |
| **Starting Price** | US$39.00 | US$199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Hotjar

- API
- Annotations
- Collaboration Tools
- Commenting/Notes
- Customisable Branding
- Customisable Questions
- Data Visualisation
- Drag & Drop
- Heatmaps
- Multi-Channel Distribution
- Qualitative Comparative Analysis
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Survey Builder
- Surveys & Feedback
- Tagging
- User Research Analysis
- Visual Analytics

### Optimal Workshop

- API
- Annotations
- Collaboration Tools
- Commenting/Notes
- Customisable Branding
- Customisable Questions
- Data Visualisation
- Drag & Drop
- Heatmaps
- Multi-Channel Distribution
- Qualitative Comparative Analysis
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Survey Builder
- Surveys & Feedback
- Tagging
- User Research Analysis
- Visual Analytics

## Links

- [View Hotjar Profile](https://www.softwareadvice.co.uk/software/136486/hotjar)
- [View Optimal Workshop Profile](https://www.softwareadvice.co.uk/software/358891/reframer)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/136486/358891/hotjar/vs/reframer)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Hotjar vs Optimal Workshop Comparison","description":"Compare Hotjar vs Optimal Workshop regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/136486/358891/hotjar/vs/reframer","about":[{"@id":"https://www.softwareadvice.co.uk/software/136486/hotjar#software"},{"@id":"https://www.softwareadvice.co.uk/software/358891/reframer#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/136486/358891/hotjar/vs/reframer#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/136486/358891/hotjar/vs/reframer#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Hotjar","description":"Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It is used by teams such as marketers, product managers, designers, and researchers to better understand user behavior and support website optimization and user experience improvements.\n\nThe platform includes features such as heatmaps that visualize user attention patterns, session recordings that capture interactions, and tools for collecting user feedback. It offers customizable surveys for gathering customer satisfaction data, interview capabilities for user testing, and funnel analysis for monitoring conversion paths. Dashboards organize behavior data in accessible formats, and a highlights feature allows teams to save and categorize key insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/de6acfc8-3e55-4db1-8a41-93635ddb7131.png","url":"https://www.softwareadvice.co.uk/software/136486/hotjar","@id":"https://www.softwareadvice.co.uk/software/136486/hotjar#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":539},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Optimal Workshop","description":"Optimal is a comprehensive user insights and UX research platform that transforms how businesses understand and engage with their customers. Whether you're designing new products, optimizing existing experiences, or validating strategic decisions, Optimal helps teams create exceptional user experiences that drive business growth. \n\nWith Optimal, you can gather real user insights to test, validate, and optimize your products, prototypes, designs, and digital experiences.  From usability testing to concept validation, our platform makes UX research fast, accessible, and impactful – so your team can uncover actionable insights in days, not weeks.\n\nJoin thousands of teams and industry leaders like Apple, Netflix, Amazon, Spotify, Nike, and Lego who rely on Optimal to make confident, user-centered decisions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6961902a-f933-44e8-a63e-772a2a042477.png","url":"https://www.softwareadvice.co.uk/software/358891/reframer","@id":"https://www.softwareadvice.co.uk/software/358891/reframer#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":7},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Chrome"},{"@id":"https://www.softwareadvice.co.uk/compare/136486/358891/hotjar/vs/reframer#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/1702/analytics-tools/software","@type":"ListItem"},{"name":"Hotjar vs Optimal Workshop","position":3,"item":"https://www.softwareadvice.co.uk/compare/136486/358891/hotjar/vs/reframer","@type":"ListItem"}]}]}
</script>