---
description: Compare Google Ads vs Perpetua regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Ads vs Perpetua Comparison
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/2878/campaign-management/software) > [Google Ads \<span\>vs\</span\> Perpetua](https://www.softwareadvice.co.uk/compare/135892/415830/google-ads/vs/perpetua)

# Compare Google Ads vs Perpetua

Canonical: https://www.softwareadvice.co.uk/compare/135892/415830/google-ads/vs/perpetua

> Detailed comparison between Google Ads and Perpetua. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Ads | Perpetua |
| **Overall rating** | 4.4/5 | 3.1/5 |
| **Total Reviews** | 1006 | 13 |
| **Starting Price** | - | US$695.00 |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Google Ads

- API
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Budget Control
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Geotargeting
- Monitoring
- Multi-Campaign
- ROI Tracking

### Perpetua

- A/B Testing
- Account Alerts
- Activity Dashboard
- Advertising Management
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Collaboration Tools
- Conversion Tracking
- Geotargeting
- Monitoring
- Multi-Campaign
- ROI Tracking

## Links

- [View Google Ads Profile](https://www.softwareadvice.co.uk/software/135892/google-ads)
- [View Perpetua Profile](https://www.softwareadvice.co.uk/software/415830/perpetua)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/135892/415830/google-ads/vs/perpetua)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Ads vs Perpetua Comparison","description":"Compare Google Ads vs Perpetua regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/135892/415830/google-ads/vs/perpetua","about":[{"@id":"https://www.softwareadvice.co.uk/software/135892/google-ads#software"},{"@id":"https://www.softwareadvice.co.uk/software/415830/perpetua#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/135892/415830/google-ads/vs/perpetua#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.uk/compare/135892/415830/google-ads/vs/perpetua#webpage","isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Google Ads","description":"Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses promote products and services on Google Search, YouTube and other websites. It allows organizations to create, add and edit advertisements, set a monthly advertising budget, view optimization scores and apply recommendations based on strategic insights.\n\n\nIt allows advertisers to gain insights into campaign performance statistics, such as lead conversions, impressions, and click-through rates. Administrators can use Google Ads to set up advertising goals to increase sales or sign-ups through websites and receive supplementary calls or website visits to the physical location. Additionally, stakeholders can utilize mobile applications on Android and iOS devices to track advertising campaigns in real-time and review high-impact recommendations, even from remote locations.\n\n\nIt provides Google Ads API, enabling advertisement agencies to manage large Google Ads accounts and campaigns, create bidding strategies and generate custom reports. Pricing is available on request and support is extended via online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cec377e9-cd99-4166-9186-591480e35ce3.png","url":"https://www.softwareadvice.co.uk/software/135892/google-ads","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/135892/google-ads#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":1006},"operatingSystem":"Cloud, Android"},{"name":"Perpetua","description":"Perpetua specializes in online advertisement and is an Amazon Partner that serves e-commerce sellers and brand owners with diverse product portfolios or multi-channel fulfillment models. Media buyers, PPC managers, Walmart merchants, and private-label Amazon sellers can use this tool on several Amazon marketplaces to showcase products through three ad types: Sponsored Products, Sponsored Brands, and Sponsored Display. \n\nWith Perpetua's web-based iPhone and Android app, users can create video ads, launch and optimize them, bid on them to feature in SERPs, and set up programmatic ad buying (DSP). It enables users to apply universal brand-based targeting with preset ACoS targets and budgets. \n\nPerpetua is available in German, English, French, Japanese, and Chinese. It comes with Walmart, Google Ads, and Instacart automation for better visibility, organic ranking, and sales. Users can also maximize ad spend efficiency with dayparting, search term isolation, built-in keyword boosting, and by adjusting ACoS to inventory levels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9b62c4d2-0c2f-4748-83d4-77ccc7cb0c20.png","url":"https://www.softwareadvice.co.uk/software/415830/perpetua","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/415830/perpetua#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.1,"bestRating":5,"ratingCount":13},"offers":{"price":"695","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/2878/campaign-management/software","@type":"ListItem"},{"name":"Google Ads vs Perpetua","position":3,"item":"https://www.softwareadvice.co.uk/compare/135892/415830/google-ads/vs/perpetua","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/compare/135892/415830/google-ads/vs/perpetua#breadcrumblist"}]}
</script>