---
description: Compare EmailOctopus vs Customer.io regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: EmailOctopus vs Customer.io Comparison
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/2878/campaign-management/software) > [EmailOctopus \<span\>vs\</span\> Customer.io](https://www.softwareadvice.co.uk/compare/132424/231190/emailoctopus/vs/customer-io)

# Compare EmailOctopus vs Customer.io

Canonical: https://www.softwareadvice.co.uk/compare/132424/231190/emailoctopus/vs/customer-io

> Detailed comparison between EmailOctopus and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | EmailOctopus | Customer.io |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 654 | 87 |
| **Starting Price** | US$9.00 | US$100.00 |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### EmailOctopus

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Template Management
- Workflow Management

### Customer.io

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Template Management
- Workflow Management

## Links

- [View EmailOctopus Profile](https://www.softwareadvice.co.uk/software/132424/emailoctopus)
- [View Customer.io Profile](https://www.softwareadvice.co.uk/software/231190/customer-io)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/132424/231190/emailoctopus/vs/customer-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"EmailOctopus vs Customer.io Comparison","description":"Compare EmailOctopus vs Customer.io regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/132424/231190/emailoctopus/vs/customer-io","about":[{"@id":"https://www.softwareadvice.co.uk/software/132424/emailoctopus#software"},{"@id":"https://www.softwareadvice.co.uk/software/231190/customer-io#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/132424/231190/emailoctopus/vs/customer-io#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/132424/231190/emailoctopus/vs/customer-io#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"EmailOctopus","description":"EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor. Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers.\n\nEmailOctopus allows marketers to embed custom forms into existing websites to collect customer information and add pop-up forms to turn more visitors into subscribers. The platform lets administrators categorize and store subscribers’ data in a repository and send emails to contacts based on gender, age, location or other preferences. Contacts can also be segmented by campaign activity. Additionally, managers can gain insight into the performance of campaigns by tracking open, click and bounce rate through reports and analytics.\n\nEmailOctopus supports integration with various third-party applications such as Salesforce, SurveyMonkey, Shopify, Eventbrite and more through Zapier. Pricing includes monthly subscriptions based on the number of subscribers and support is extended via FAQs, an online help desk, email and live chat.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e7ea279a-d4ad-4232-bd31-42df3a9612e2.png","url":"https://www.softwareadvice.co.uk/software/132424/emailoctopus","@id":"https://www.softwareadvice.co.uk/software/132424/emailoctopus#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":654},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Customer.io","description":"Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d664de5d-8ffd-40e9-bcea-f9ec791bb302.png","url":"https://www.softwareadvice.co.uk/software/231190/customer-io","@id":"https://www.softwareadvice.co.uk/software/231190/customer-io#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":87},"offers":{"price":"100","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.co.uk/compare/132424/231190/emailoctopus/vs/customer-io#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/2878/campaign-management/software","@type":"ListItem"},{"name":"EmailOctopus vs Customer.io","position":3,"item":"https://www.softwareadvice.co.uk/compare/132424/231190/emailoctopus/vs/customer-io","@type":"ListItem"}]}]}
</script>
