---
description: Compare AdRoll vs Google Analytics 360 regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: AdRoll vs Google Analytics 360 Comparison
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/2878/campaign-management/software) > [AdRoll \<span\>vs\</span\> Google Analytics 360](https://www.softwareadvice.co.uk/compare/124681/137155/adroll/vs/google-analytics)

# Compare AdRoll vs Google Analytics 360

Canonical: https://www.softwareadvice.co.uk/compare/124681/137155/adroll/vs/google-analytics

> Detailed comparison between AdRoll and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AdRoll | Google Analytics 360 |
| **Overall rating** | 4.0/5 | 4.7/5 |
| **Total Reviews** | 74 | 8092 |
| **Starting Price** | US$1.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Key features

### AdRoll

- A/B Testing
- API
- Activity Dashboard
- Campaign Management
- Conversion Tracking
- Customer Segmentation
- Customisable Reports
- Data Visualisation
- Lead Management
- Real-Time Data
- Recommendations
- Reporting & Statistics
- Website Visitor Tracking

### Google Analytics 360

- A/B Testing
- API
- Activity Dashboard
- Ad hoc Reporting
- Campaign Management
- Conversion Tracking
- Customer Segmentation
- Customisable Reports
- Data Integration
- Data Visualisation
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Real-Time Data
- Recommendations
- Reporting & Statistics
- Site Search Tracking

## Links

- [View AdRoll Profile](https://www.softwareadvice.co.uk/software/124681/adroll)
- [View Google Analytics 360 Profile](https://www.softwareadvice.co.uk/software/137155/google-analytics)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/124681/137155/adroll/vs/google-analytics)

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