---
description: Compare ActiveTrail vs Emma by Marigold regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: ActiveTrail vs Emma by Marigold Comparison
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/3433/email-tracking/software) > [ActiveTrail \<span\>vs\</span\> Emma by Marigold](https://www.softwareadvice.co.uk/compare/123940/426694/activetrail/vs/emma-by-marigold)

# Compare ActiveTrail vs Emma by Marigold

Canonical: https://www.softwareadvice.co.uk/compare/123940/426694/activetrail/vs/emma-by-marigold

> Detailed comparison between ActiveTrail and Emma by Marigold. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveTrail | Emma by Marigold |
| **Overall rating** | 4.4/5 | 4.2/5 |
| **Total Reviews** | 28 | 156 |
| **Starting Price** | US$8.00 | US$99.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveTrail

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Management
- GDPR Compliance
- Lead Capture
- List Management
- Multi-Channel Communication
- Process/Workflow Automation
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Subscriber Management
- Workflow Management

### Emma by Marigold

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Management
- GDPR Compliance
- Lead Capture
- List Management
- Multi-Channel Communication
- Process/Workflow Automation
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Subscriber Management
- Workflow Management

## Links

- [View ActiveTrail Profile](https://www.softwareadvice.co.uk/software/123940/activetrail)
- [View Emma by Marigold Profile](https://www.softwareadvice.co.uk/software/426694/emma-by-marigold)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/123940/426694/activetrail/vs/emma-by-marigold)

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