---
description: Compare AB Tasty vs Freshmarketer regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: AB Tasty vs Freshmarketer Comparison
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [AB Tasty \<span\>vs\</span\> Freshmarketer](https://www.softwareadvice.co.uk/compare/123730/436315/ab-tasty/vs/freshmarketer)

# Compare AB Tasty vs Freshmarketer

Canonical: https://www.softwareadvice.co.uk/compare/123730/436315/ab-tasty/vs/freshmarketer

> Detailed comparison between AB Tasty and Freshmarketer. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | AB Tasty | Freshmarketer |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 11 | 25 |
| **Starting Price** | €15,000.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### AB Tasty

- A/B Testing
- Audience Targeting
- Campaign Management
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Heatmaps
- Landing Pages/Web Forms
- Performance Metrics
- Site Search Tracking
- Split Testing
- Statistical Analysis
- Surveys & Feedback
- Visual Editor

### Freshmarketer

- A/B Testing
- AI/Machine Learning
- Audience Targeting
- Campaign Management
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Templates
- For Marketing and Advertising
- Form Builder
- Heatmaps
- Landing Pages/Web Forms
- Performance Metrics
- Split Testing
- Statistical Analysis
- Visitor Tracking
- Visual Editor
- Website Publishing Options

## Links

- [View AB Tasty Profile](https://www.softwareadvice.co.uk/software/123730/ab-tasty)
- [View Freshmarketer Profile](https://www.softwareadvice.co.uk/software/436315/freshmarketer)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/123730/436315/ab-tasty/vs/freshmarketer)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"AB Tasty vs Freshmarketer Comparison","description":"Compare AB Tasty vs Freshmarketer regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/123730/436315/ab-tasty/vs/freshmarketer","about":[{"@id":"https://www.softwareadvice.co.uk/software/123730/ab-tasty#software"},{"@id":"https://www.softwareadvice.co.uk/software/436315/freshmarketer#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/123730/436315/ab-tasty/vs/freshmarketer#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/123730/436315/ab-tasty/vs/freshmarketer#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"AB Tasty","description":"AB Tasty is a a/b testing and automated testing solution that helps businesses utilize machine learning and artificial intelligence technologies to track audience engagement, monitor content interest, manage data collection, and more on a centralized platform. With the audience manager module, staff members can create segments and generate personalized campaigns, to optimize conversions and facilitate brand loyalty. \n\nAB Tasty enables team members to conduct split URL, multivariate, and predictive testing to configure URL, engagement, transactional, and other goals. It offers an application programming interface, which allows businesses to integrate the platform with several third-party solutions. Administrators can ensure user and data security by setting up multi-factor authentication, role-based access rights, and single sign-on in compliance with ITP guidelines.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2bacd327-5f0a-40e9-8ff5-c75e736e4e77.png","url":"https://www.softwareadvice.co.uk/software/123730/ab-tasty","@id":"https://www.softwareadvice.co.uk/software/123730/ab-tasty#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":11},"offers":{"price":"15000","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"name":"Freshmarketer","description":"Freshmarketer is a cloud-based conversion optimization solution that offers features like heatmaps, funnel analysis, form analytics and A/B testing.\n\nNewly Launched: Freshmarketer for Shopify\nGrow your Shopify storefront with multichannel engagement and conversational marketing\n\nFreshmarketer offers a heatmap tool that provides a summary of visitor clicks and mouse movements in real time. Users can track revenue and measure the monetary value generated from each click. The solution also provides tools that allow users to detect device types, and heatmaps can be generated for mobile, tablet and desktop devices. The funnel analysis tool helps users identify the visitor drop-off on multi-page website.\n\n\nFreshmarketer provides integration with Google Analytics, which allows users to view reports and analyze variations in real time. A visual editor enables users to create variants of web pages for A/B testing. Additionally, Freshmarketer offers a session replay tool, polls and feedback collection.\n\n\nSupport is available via phone and email. Pricing is per month, billed annually.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/67f174b9-1559-4374-b01c-be6a06bb1163.png","url":"https://www.softwareadvice.co.uk/software/436315/freshmarketer","@id":"https://www.softwareadvice.co.uk/software/436315/freshmarketer#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":25},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.softwareadvice.co.uk/compare/123730/436315/ab-tasty/vs/freshmarketer#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/4276/personalization/software","@type":"ListItem"},{"name":"AB Tasty vs Freshmarketer","position":3,"item":"https://www.softwareadvice.co.uk/compare/123730/436315/ab-tasty/vs/freshmarketer","@type":"ListItem"}]}]}
</script>