---
description: Compare AB Tasty vs Mixpanel regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: AB Tasty vs Mixpanel Comparison
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [AB Tasty \<span\>vs\</span\> Mixpanel](https://www.softwareadvice.co.uk/compare/123730/367563/ab-tasty/vs/mixpanel)

# Compare AB Tasty vs Mixpanel

Canonical: https://www.softwareadvice.co.uk/compare/123730/367563/ab-tasty/vs/mixpanel

> Detailed comparison between AB Tasty and Mixpanel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AB Tasty | Mixpanel |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 11 | 145 |
| **Starting Price** | €15,000.00 | US$25.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### AB Tasty

- Audience Targeting
- Campaign Management
- Conversion Rate Optimisation
- Conversion Tracking
- Goal Setting/Tracking
- Keyword Tracking
- Multiple Site Management
- Multivariate Testing
- Pageview Tracking
- Performance Metrics
- Referral Tracking
- Site Search Tracking
- Split Testing
- Surveys & Feedback
- User Interaction Tracking

### Mixpanel

- API
- Audience Targeting
- Campaign Management
- Conversion Tracking
- Dashboard
- Engagement Tracking
- Goal Setting/Tracking
- KPI Monitoring
- Multiple Site Management
- Multivariate Testing
- Pageview Tracking
- Performance Metrics
- Referral Tracking
- Revenue Tracking
- User Interaction Tracking

## Links

- [View AB Tasty Profile](https://www.softwareadvice.co.uk/software/123730/ab-tasty)
- [View Mixpanel Profile](https://www.softwareadvice.co.uk/software/367563/mixpanel)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/123730/367563/ab-tasty/vs/mixpanel)

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