---
description: Compare HubSpot Marketing Hub vs Charm regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: HubSpot Marketing Hub vs Charm Comparison
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1674/lead-generation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Charm](https://www.softwareadvice.co.uk/compare/119437/372254/hubspot-marketing-hub/vs/charm)

# Compare HubSpot Marketing Hub vs Charm

Canonical: https://www.softwareadvice.co.uk/compare/119437/372254/hubspot-marketing-hub/vs/charm

> Detailed comparison between HubSpot Marketing Hub and Charm. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Charm |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 6220 | 5 |
| **Starting Price** | US$15.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- API
- Alerts/Notifications
- Contact Database
- Contact Management
- Customer Segmentation
- Customisable Templates
- Data Import/Export
- Event Triggered Actions
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Pipeline Management
- Prospecting Tools
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Website Visitor Tracking

### Charm

- API
- Alerts/Notifications
- Contact Database
- Contact Management
- Customer Segmentation
- Data Import/Export
- Event Triggered Actions
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Pipeline Management
- Prospecting Tools
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations

## Links

- [View HubSpot Marketing Hub Profile](https://www.softwareadvice.co.uk/software/119437/hubspot-marketing-hub)
- [View Charm Profile](https://www.softwareadvice.co.uk/software/372254/charm)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/119437/372254/hubspot-marketing-hub/vs/charm)

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