---
description: Compare CTM vs SegMetrics regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: CTM vs SegMetrics Comparison
---

Breadcrumb: [Home](/) > [Conversational Marketing Software](/directory/4671/conversational-marketing/software) > [CTM \<span\>vs\</span\> SegMetrics](https://www.softwareadvice.co.uk/compare/112191/249030/calltrackingmetrics/vs/segmetrics)

# Compare CTM vs SegMetrics

Canonical: https://www.softwareadvice.co.uk/compare/112191/249030/calltrackingmetrics/vs/segmetrics

> Detailed comparison between CTM and SegMetrics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | CTM | SegMetrics |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 150 | 8 |
| **Starting Price** | US$79.00 | US$27.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### CTM

- Alerts/Escalation
- CRM
- Campaign Management
- Campaign Segmentation
- Collaboration Tools
- Conversion Tracking
- Cross Channel Attribution
- Customisable Reports
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Multi-Touch Attribution
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Visitor Tracking

### SegMetrics

- Alerts/Escalation
- CRM
- Campaign Management
- Campaign Segmentation
- Collaboration Tools
- Conversion Tracking
- Cross Channel Attribution
- Customisable Reports
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Multi-Touch Attribution
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Visitor Tracking

## Links

- [View CTM Profile](https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics)
- [View SegMetrics Profile](https://www.softwareadvice.co.uk/software/249030/segmetrics)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/112191/249030/calltrackingmetrics/vs/segmetrics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"CTM vs SegMetrics Comparison","description":"Compare CTM vs SegMetrics regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/112191/249030/calltrackingmetrics/vs/segmetrics","about":[{"@id":"https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics#software"},{"@id":"https://www.softwareadvice.co.uk/software/249030/segmetrics#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/112191/249030/calltrackingmetrics/vs/segmetrics#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/112191/249030/calltrackingmetrics/vs/segmetrics#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"CTM","description":"CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer interactions to support data-driven decision-making. Businesses, marketing agencies, and sales departments use the platform to gain visibility into customer engagement and optimize their processes.\n\nThe software includes AI-powered conversation intelligence that analyzes call recordings, transcriptions, and live conversations to extract customer insights. It connects calls, chats, form submissions, and texts to specific advertisements using tracking numbers and dynamic number insertion, enabling accurate lead attribution. Features include lead management with geo, weight, and skill-based routing, a customizable softphone system, and workflow automation tools to streamline sales processes. Reporting tools offer both high-level summaries and detailed campaign and conversion data.\n\nThe platform adheres to security standards, including SOC 2 compliance, and supports regulatory requirements such as HIPAA, HITECH, GDPR, and CCPA. It offers sub-account structures, white-label options, and custom billing features for agencies managing client accounts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8323a267-080d-49fb-9671-d0579b098253.png","url":"https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics","@id":"https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":150},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"SegMetrics","description":"SegMetrics is a web-based marketing analytics software designed to help marketers across a variety of industries gain insights into lifetime revenue from various traffic sources, customer spending over years or months and leads from within a single platform. Key features include campaign management, data visualization, performance metrics, website analytics and keyword tracking.\n\nMarketing agencies using SegMetrics can track various ad sources, analyze campaigns, track sales and get visibility into cost-per-acquisition for old and new leads. The platform offers advanced lead score reporting by identifying marketing channels as well as best and worst-performing emails. Additionally, the customer LTV module enables managers to track ROI of any lead, import historical and current data and acquire new customers. \n\nSegMetrics also provides lead tracking and attribution functionality, which allow users to automatically track new leads by country, state and city. It is available on monthly as well as annual subscriptions and support is extended via live chat and knowledge base.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0301cc3d-85d2-4dcb-a169-0ed50b9e2397.png","url":"https://www.softwareadvice.co.uk/software/249030/segmetrics","@id":"https://www.softwareadvice.co.uk/software/249030/segmetrics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":8},"offers":{"price":"27","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.co.uk/compare/112191/249030/calltrackingmetrics/vs/segmetrics#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Conversational Marketing Software","position":2,"item":"/directory/4671/conversational-marketing/software","@type":"ListItem"},{"name":"CTM vs SegMetrics","position":3,"item":"https://www.softwareadvice.co.uk/compare/112191/249030/calltrackingmetrics/vs/segmetrics","@type":"ListItem"}]}]}
</script>