---
description: Compare CTM vs AppsFlyer regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: CTM vs AppsFlyer Comparison
---

Breadcrumb: [Home](/) > [Conversational Marketing Software](/directory/4671/conversational-marketing/software) > [CTM \<span\>vs\</span\> AppsFlyer](https://www.softwareadvice.co.uk/compare/112191/196837/calltrackingmetrics/vs/appsflyer)

# Compare CTM vs AppsFlyer

Canonical: https://www.softwareadvice.co.uk/compare/112191/196837/calltrackingmetrics/vs/appsflyer

> Detailed comparison between CTM and AppsFlyer. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | CTM | AppsFlyer |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 150 | 138 |
| **Starting Price** | US$79.00 | US$0.07 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### CTM

- API
- Activity Dashboard
- Campaign Analytics
- Computer Telephony Integration
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Dashboard
- Data Import/Export
- FCC Compliance
- Multi-Campaign
- Multi-Touch Attribution
- Natural Language Processing
- Performance Metrics
- Predictive Analytics
- ROI Tracking
- Reporting/Analytics
- SMS Messaging
- Social Media Integration

### AppsFlyer

- API
- Activity Dashboard
- Campaign Analytics
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Dashboard
- Data Import/Export
- Multi-Campaign
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics
- ROI Tracking
- Reporting/Analytics
- SMS Messaging
- Social Media Integration

## Links

- [View CTM Profile](https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics)
- [View AppsFlyer Profile](https://www.softwareadvice.co.uk/software/196837/appsflyer)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/112191/196837/calltrackingmetrics/vs/appsflyer)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"CTM vs AppsFlyer Comparison","description":"Compare CTM vs AppsFlyer regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/112191/196837/calltrackingmetrics/vs/appsflyer","about":[{"@id":"https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics#software"},{"@id":"https://www.softwareadvice.co.uk/software/196837/appsflyer#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/112191/196837/calltrackingmetrics/vs/appsflyer#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.uk/compare/112191/196837/calltrackingmetrics/vs/appsflyer#webpage","isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"CTM","description":"CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer interactions to support data-driven decision-making. Businesses, marketing agencies, and sales departments use the platform to gain visibility into customer engagement and optimize their processes.\n\nThe software includes AI-powered conversation intelligence that analyzes call recordings, transcriptions, and live conversations to extract customer insights. It connects calls, chats, form submissions, and texts to specific advertisements using tracking numbers and dynamic number insertion, enabling accurate lead attribution. Features include lead management with geo, weight, and skill-based routing, a customizable softphone system, and workflow automation tools to streamline sales processes. Reporting tools offer both high-level summaries and detailed campaign and conversion data.\n\nThe platform adheres to security standards, including SOC 2 compliance, and supports regulatory requirements such as HIPAA, HITECH, GDPR, and CCPA. It offers sub-account structures, white-label options, and custom billing features for agencies managing client accounts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8323a267-080d-49fb-9671-d0579b098253.png","url":"https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/112191/calltrackingmetrics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":150},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"AppsFlyer","description":"AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enhance marketing efforts using real-time data. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, audience segmentation and much more. With AppsFlyer, businesses can attribute every user touchpoint throughout their journey and adapt their marketing efforts to engage users where it matters most. \n\nAppsFlyer’s attribution tools allow marketers to analyze mobile attribution, people-based attribution, TV attribution and uninstall attribution. The platform provides visual insights into the user journey across various channels, platforms and devices and helps businesses to identify areas for improvement. AppsFlyer provides reports on key metrics including ad spend, installs, customer retention, engagement, impressions, ROI and much more. AppsFlyer pricing scales based on the size of the businesses and features needed and support is extended via email.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/94c2c97e-0dd8-4b1a-b7be-233911870baa.png","url":"https://www.softwareadvice.co.uk/software/196837/appsflyer","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/196837/appsflyer#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":138},"offers":{"price":"0.07","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Conversational Marketing Software","position":2,"item":"/directory/4671/conversational-marketing/software","@type":"ListItem"},{"name":"CTM vs AppsFlyer","position":3,"item":"https://www.softwareadvice.co.uk/compare/112191/196837/calltrackingmetrics/vs/appsflyer","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/compare/112191/196837/calltrackingmetrics/vs/appsflyer#breadcrumblist"}]}
</script>