---
description: Compare Mailchimp vs Iterable regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Mailchimp vs Iterable Comparison
---

Breadcrumb: [Home](/) > [Email Tracking Software](/directory/4728/email-tracking/software) > [Mailchimp \<span\>vs\</span\> Iterable](https://www.softwareadvice.co.uk/compare/111921/138634/mailchimp/vs/iterable)

# Compare Mailchimp vs Iterable

Canonical: https://www.softwareadvice.co.uk/compare/111921/138634/mailchimp/vs/iterable

> Detailed comparison between Mailchimp and Iterable. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Iterable |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17572 | 63 |
| **Starting Price** | US$13.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Segmentation
- Channel Management
- Contact Database
- Customisable Templates
- Dynamic Content
- Email Templates
- Engagement Tracking
- List Management
- Multi-Channel Marketing
- Reporting/Analytics
- SMS Marketing
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Visitor Tracking

### Iterable

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Segmentation
- Channel Management
- Contact Database
- Customisable Templates
- Dynamic Content
- Email Templates
- Engagement Tracking
- List Management
- Multi-Channel Marketing
- Reporting/Analytics
- SMS Marketing
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.softwareadvice.co.uk/software/111921/mailchimp)
- [View Iterable Profile](https://www.softwareadvice.co.uk/software/138634/iterable)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/111921/138634/mailchimp/vs/iterable)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Iterable Comparison","description":"Compare Mailchimp vs Iterable regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/111921/138634/mailchimp/vs/iterable","about":[{"@id":"https://www.softwareadvice.co.uk/software/111921/mailchimp#software"},{"@id":"https://www.softwareadvice.co.uk/software/138634/iterable#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/111921/138634/mailchimp/vs/iterable#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.uk/compare/111921/138634/mailchimp/vs/iterable#webpage","isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.\n\nWith Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag &amp; drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.\n\nMailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.\n\nThe solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9ecdf068-eda7-40a6-bcd1-2e3aadee6a55.png","url":"https://www.softwareadvice.co.uk/software/111921/mailchimp","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/111921/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Iterable","description":"Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support.\n\n\nIterable allows users to send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on a website, app or past campaign customer behavior. Additionally, users can preview marketing messages on various email clients and devices or as a specific user.\n\n\nThe Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests.\n\n\nIterable offers users access to a dedicated account manager who specializes in growth marketing and provides support via chat, phone or email.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bf48b017-f33a-488f-b478-635974d76946.png","url":"https://www.softwareadvice.co.uk/software/138634/iterable","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/138634/iterable#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":63},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Tracking Software","position":2,"item":"/directory/4728/email-tracking/software","@type":"ListItem"},{"name":"Mailchimp vs Iterable","position":3,"item":"https://www.softwareadvice.co.uk/compare/111921/138634/mailchimp/vs/iterable","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/compare/111921/138634/mailchimp/vs/iterable#breadcrumblist"}]}
</script>