---
description: Compare Mailchimp vs AB Tasty regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Mailchimp vs AB Tasty Comparison
---

Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/3590/sales-tracking/software) > [Mailchimp \<span\>vs\</span\> AB Tasty](https://www.softwareadvice.co.uk/compare/111921/123730/mailchimp/vs/ab-tasty)

# Compare Mailchimp vs AB Tasty

Canonical: https://www.softwareadvice.co.uk/compare/111921/123730/mailchimp/vs/ab-tasty

> Detailed comparison between Mailchimp and AB Tasty. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | AB Tasty |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 17572 | 11 |
| **Starting Price** | US$13.00 | €15,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- A/B Testing
- Abandoned Cart Saver
- Audience Targeting
- Behavioural Targeting
- Campaign Management
- Campaign Segmentation
- Channel Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Templates
- Landing Pages/Web Forms
- Lead Management
- Multivariate Testing
- Performance Metrics
- Product Recommendations
- Recommendations
- Referral Tracking
- WYSIWYG Editor
- Website Personalisation
- Website Visitor Tracking

### AB Tasty

- A/B Testing
- Abandoned Cart Saver
- Audience Targeting
- Behavioural Targeting
- Campaign Management
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Landing Pages/Web Forms
- Multivariate Testing
- Performance Metrics
- Product Recommendations
- Recommendations
- Referral Tracking
- WYSIWYG Editor
- Website Personalisation

## Links

- [View Mailchimp Profile](https://www.softwareadvice.co.uk/software/111921/mailchimp)
- [View AB Tasty Profile](https://www.softwareadvice.co.uk/software/123730/ab-tasty)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/111921/123730/mailchimp/vs/ab-tasty)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs AB Tasty Comparison","description":"Compare Mailchimp vs AB Tasty regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/111921/123730/mailchimp/vs/ab-tasty","about":[{"@id":"https://www.softwareadvice.co.uk/software/111921/mailchimp#software"},{"@id":"https://www.softwareadvice.co.uk/software/123730/ab-tasty#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/111921/123730/mailchimp/vs/ab-tasty#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/111921/123730/mailchimp/vs/ab-tasty#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.\n\nWith Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag &amp; drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.\n\nMailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.\n\nThe solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9ecdf068-eda7-40a6-bcd1-2e3aadee6a55.png","url":"https://www.softwareadvice.co.uk/software/111921/mailchimp","@id":"https://www.softwareadvice.co.uk/software/111921/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"AB Tasty","description":"AB Tasty is a a/b testing and automated testing solution that helps businesses utilize machine learning and artificial intelligence technologies to track audience engagement, monitor content interest, manage data collection, and more on a centralized platform. With the audience manager module, staff members can create segments and generate personalized campaigns, to optimize conversions and facilitate brand loyalty. \n\nAB Tasty enables team members to conduct split URL, multivariate, and predictive testing to configure URL, engagement, transactional, and other goals. It offers an application programming interface, which allows businesses to integrate the platform with several third-party solutions. Administrators can ensure user and data security by setting up multi-factor authentication, role-based access rights, and single sign-on in compliance with ITP guidelines.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2bacd327-5f0a-40e9-8ff5-c75e736e4e77.png","url":"https://www.softwareadvice.co.uk/software/123730/ab-tasty","@id":"https://www.softwareadvice.co.uk/software/123730/ab-tasty#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":11},"offers":{"price":"15000","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.co.uk/compare/111921/123730/mailchimp/vs/ab-tasty#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Tracking Software","position":2,"item":"/directory/3590/sales-tracking/software","@type":"ListItem"},{"name":"Mailchimp vs AB Tasty","position":3,"item":"https://www.softwareadvice.co.uk/compare/111921/123730/mailchimp/vs/ab-tasty","@type":"ListItem"}]}]}
</script>