---
description: Compare Matomo vs Semrush regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Matomo vs Semrush Comparison
---

Breadcrumb: [Home](/) > [Data Visualisation Tools](/directory/400/data-visualization/software) > [Matomo \<span\>vs\</span\> Semrush](https://www.softwareadvice.co.uk/compare/101543/355847/matomo/vs/semrush)

# Compare Matomo vs Semrush

Canonical: https://www.softwareadvice.co.uk/compare/101543/355847/matomo/vs/semrush

> Detailed comparison between Matomo and Semrush. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Matomo | Semrush |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 62 | 2316 |
| **Starting Price** | US$9.00 | US$139.95 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Matomo

- API
- Campaign Management
- Conversion Tracking
- Customisable Branding
- Customisable Reports
- Dashboard
- Keyword Tracking
- Multi-Channel Attribution
- Multiple Site Management
- Performance Metrics
- Real-Time Analytics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Self Service Data Preparation
- Site Search Tracking
- Time on Site Tracking
- Visual Analytics
- Website Analytics

### Semrush

- API
- Campaign Management
- Conversion Tracking
- Customisable Branding
- Customisable Reports
- Dashboard
- Keyword Tracking
- Multi-Channel Attribution
- Multiple Site Management
- Performance Metrics
- Real-Time Analytics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Scheduled/Automated Reports
- Self Service Data Preparation
- Site Search Tracking
- Time on Site Tracking
- Visual Analytics
- Website Analytics

## Links

- [View Matomo Profile](https://www.softwareadvice.co.uk/software/101543/matomo)
- [View Semrush Profile](https://www.softwareadvice.co.uk/software/355847/semrush)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/101543/355847/matomo/vs/semrush)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Matomo vs Semrush Comparison","description":"Compare Matomo vs Semrush regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/101543/355847/matomo/vs/semrush","about":[{"@id":"https://www.softwareadvice.co.uk/software/101543/matomo#software"},{"@id":"https://www.softwareadvice.co.uk/software/355847/semrush#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/101543/355847/matomo/vs/semrush#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.co.uk/compare/101543/355847/matomo/vs/semrush#webpage","isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Matomo","description":"Take back control with Matomo. You own 100% of your website data so you ensure complete customer privacy.\n\nData compliance covered. Matomo covers all of your GDPR, HIPAA, CCPA and PECR data compliance requirements.\n\n\nMatomo comes with a built-in tag manager, which allows managers to embed third-party tracking codes to websites and monitor performance across various marketing campaigns and external channels. It offers a host of features such as custom data retention, SAML and LDAP authentication, activity log, GDPR management, media analytics, customizable reports and more. Additionally, it offers white-label capabilities, which let users personalize the interface using custom logos, themes, fonts and colors.\n\n\nMatomo supports integration with various third-party applications including WordPress, Drupal, Magento, PrestaShop, Odoo, SharePoint and more. Pricing includes monthly subscriptions and support is extended via user guides, FAQs and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1b2b15b8-ff5c-492b-b401-ea72790068d2.png","url":"https://www.softwareadvice.co.uk/software/101543/matomo","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/101543/matomo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":62},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"name":"Semrush","description":"Semrush is a leading online visibility management software-as-a-service platform. \nWith over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.\n\nSemrush in numbers:\n- Over 800 million unique domains monitored for 142 geo databases\n- Over 43 trillion backlinks \n- 21 billion keywords\n- Over 10 million users who have tried Semrush","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/24266e5a-6cef-4bb1-bf60-e584996c0af5.png","url":"https://www.softwareadvice.co.uk/software/355847/semrush","@type":"SoftwareApplication","@id":"https://www.softwareadvice.co.uk/software/355847/semrush#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2316},"offers":{"price":"139.95","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Data Visualisation Tools","position":2,"item":"/directory/400/data-visualization/software","@type":"ListItem"},{"name":"Matomo vs Semrush","position":3,"item":"https://www.softwareadvice.co.uk/compare/101543/355847/matomo/vs/semrush","@type":"ListItem"}],"@id":"https://www.softwareadvice.co.uk/compare/101543/355847/matomo/vs/semrush#breadcrumblist"}]}
</script>