---
description: Compare Omnisend vs Mailchimp regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Omnisend vs Mailchimp Comparison
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/2878/campaign-management/software) > [Omnisend \<span\>vs\</span\> Mailchimp](https://www.softwareadvice.co.uk/compare/100592/111921/omnisend/vs/mailchimp)

# Compare Omnisend vs Mailchimp

Canonical: https://www.softwareadvice.co.uk/compare/100592/111921/omnisend/vs/mailchimp

> Detailed comparison between Omnisend and Mailchimp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Omnisend | Mailchimp |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 836 | 17572 |
| **Starting Price** | US$16.00 | US$13.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Omnisend

- API
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Dashboard
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Reminders
- Scheduled Messaging
- Scheduling
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Mailchimp

- API
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Customisable Templates
- Dashboard
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Real-Time Data
- Reminders
- Scheduled Messaging
- Scheduling
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View Omnisend Profile](https://www.softwareadvice.co.uk/software/100592/omnisend)
- [View Mailchimp Profile](https://www.softwareadvice.co.uk/software/111921/mailchimp)
- [View Original Comparison](https://www.softwareadvice.co.uk/compare/100592/111921/omnisend/vs/mailchimp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Omnisend vs Mailchimp Comparison","description":"Compare Omnisend vs Mailchimp regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.co.uk/compare/100592/111921/omnisend/vs/mailchimp","about":[{"@id":"https://www.softwareadvice.co.uk/software/100592/omnisend#software"},{"@id":"https://www.softwareadvice.co.uk/software/111921/mailchimp#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.co.uk/compare/100592/111921/omnisend/vs/mailchimp#breadcrumblist"},"@id":"https://www.softwareadvice.co.uk/compare/100592/111921/omnisend/vs/mailchimp#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"}},{"name":"Omnisend","description":"Omnisend is an email marketing software designed for eCommerce brands. It provides tools for automation, SMS messaging, and email campaigns. The platform supports businesses of various sizes, offering features to create personalized marketing campaigns across multiple channels.\n\nIts features include customizable email templates, SMS messaging, web push notifications, and pre-built automations for tasks such as welcome series and abandoned cart recovery. Advanced segmentation enables targeting based on shopping behavior and campaign activity. The interface is designed to simplify campaign creation without requiring technical expertise. Omnisend AI offers marketing assistance.The platform includes analytics and reporting tools, such as heat maps, to monitor campaign performance. It supports integration with various eCommerce platforms, including Shopify, BigCommerce, and WooCommerce.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a4c426b2-3c80-4e7b-9fbe-617b44f47224.webp","url":"https://www.softwareadvice.co.uk/software/100592/omnisend","@id":"https://www.softwareadvice.co.uk/software/100592/omnisend#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Mailchimp","description":"Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.\n\nWith Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag &amp; drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.\n\nMailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.\n\nThe solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9ecdf068-eda7-40a6-bcd1-2e3aadee6a55.png","url":"https://www.softwareadvice.co.uk/software/111921/mailchimp","@id":"https://www.softwareadvice.co.uk/software/111921/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.softwareadvice.co.uk/compare/100592/111921/omnisend/vs/mailchimp#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/2878/campaign-management/software","@type":"ListItem"},{"name":"Omnisend vs Mailchimp","position":3,"item":"https://www.softwareadvice.co.uk/compare/100592/111921/omnisend/vs/mailchimp","@type":"ListItem"}]}]}
</script>